Google Marketing Case Study Example | Topics and Well Written Essays - 500 words

Google Marketing - Case Study ExampleThe company of Google focuses on the user thus ensuring that the quality of advertising is useful to the consumer scarce as much as it is to the company itself. Unlike other companies, Google focuses on doing a small number of advertisements but of high quality and yielding results. In addition, Google is fast than other search engines and aims to achieve democracy and always doing great. This business practice has seen Google rise to the best search engine since 1996. Moreover, the company has a doctrine that a person does not need to be at their desk in order to make money or to get an answer. Different types of online advertising argon used today one of them being text ads. In this form, the adverts are displayed, as simple, text-based hyperlinks are known as Text Ads. This form of advertising does not include graphics or images. They are mostly found on non-search websites and can be served by separate websites or an issuers individual ad ser vers. Moreover, there are display advertisements, which are mostly available in many standards shapes and sizes. Such websites include posters, trailblazer boards, towers, huge boxes, and extra sized graphic ads.For Google to be successful in their display ads, it will try to win adverts away from advertising in the US television industry. The company will as well as require creative capabilities and relationships with large advertising agencies. Other areas that Google will have to venture in future is the mobile telephone advertising which has over 3 billion users (Kerin et al, 2010).