Marketing †product, pricing &description Essay

Initial Product: The Company plans to pursue vigorously and at an accelerated rate the development, production and marketing of artificial lumbar disc . The goal would be apart from being superior to other products it should affordable for the masses in Canada keeping in mind that very few people rely on medical insurances and pay from their own pocket.. Emphasis would be on improving the reliability of the device, and also incorporating digital circuitry or sensors to monitor the position of the device after it has been implanted on to the patient. The company would also like to pay for any revision surgeries for the patients if required. We would also manufacture associated devices/instrumentation required for surgical procedures. Short term Product: In the second year of business the Spinal Dynamics would try to pursue development of a cervical (upper back) artificial disc based on the previous design but much smaller in size. Long Term Product: Plan would be to improve the lumbar artificial disc and come up with better device material, in order to make it more durable and wear resistant. We would also try to incorporate digital circuitry in order to monitor the position of the device post surgically. DESIGN PROTOTYPE The design would be similar to the current Charite disc by Depuy Spine . A polymer sliding core at the middle with two cobalt chrome end plate would be the basic construct design. KEY FEATURES & BENEFITS The strategic product benefit of Prime disc would be its being minimally invasive, ability to alleviate pain and capability to restore normal range of motion. The main benefit would be that the device would be manufactured in Canada, and thus would be first of its kind. Spinal Dynamics would also file for patent protection . It would be economically priced, in order to make it more affordable for the masses in Canada. PRICING PLANS The current market price for an artificial disc implant is approximately 5000USD-10,000USD. The aim of Spinal Dynamics is to minimize the cost of the implant, by manufacturing the implant in Canada at half of the existing price. The price per device would be approximately 1000USD. COMPETITIVE ASSESSMENT Companies Differentiators Medtronic De-puy Synthes Spine. Core Competency brand name Huge range of products Backed by Johnson&Johnson Established brand name Technology/Innovation Highly innovative Highly innovative Specialized in spinal areas Unique distribution NO NO NO PART C: OPERATIONS LOCATION & FACILITIES Spinal Dynamics would be renting a 1500 sq feet area for our office space in Toronto, Canada. The space would be divided into 10 cubicles, with two cabins for the presidents and the senior scientist. 15 Dell Inspiron Desktops would be bought and housed in each cubicle and cabins. An annual license from Abaqus and CATIA would be purchased, which could be renewed from time to time. Apart from these a high speed internet connection, an office LAN would be required. A back up system would be put in place to secure the data files every week. External hard disks and other data storage devices would be bought for this purpose Also a Plotter and two HP Laser printer would be bought. On a parallel level a small office place would be leased in U. S at Toledo, Ohio from where few team members would be working. This group would be dealing with testing and development of experimental protocol for the device. Both the groups would be communicating via emails , phone calls etc. This model would enable Spinal dynamics to save some cost on procuring expensive equipments for testing , and also they can work with various universities in and around Toledo. Apart from this there would be direct communication with experts like Dr Vijay Goel and Lisa Ferrara who all belong to the Advisory committee and currently reside in U. S. R&D Plans: Spinal Dynamics will produce artificial disc implants with the strategic product benefits of being minimally invasive, will alleviate pain and would restore normal range of motion. Spinal Dynamic’s unique product design is based upon extensive market research. Though some reverse engineering concepts would be applied to the pre-existing products in the market, the idea would be to incorporate the best features from all of them. CATIA CAD software in synchronization with ABAQUS an FEA tool would be used for design development. After the design concept is fully developed a prototype will be manufactured. The design team will comprise of 5 team members who will be proficient in CAD/FEA area, this team will be headed by The R&D head Dr Ahmad Faizan. 1) All initial manufacturing work would be done by S&S manufacturing a 3rd party prototype manufacturing company. 2) The design’s functionality would be tested by various experiments, namely using MTS simulator and other biomechanical-cadaveric studies. The protocols would be developed accordingly and approved by the management. The testing could be done at various universities at a much cheaper cost than buying costly equipments initially. 3) Clinical trials would be undertaken through hospitals under the guidance of physicians and patients who would be willing to participate in this trial. Legal aspects would be taken care of, in case the design does not work. The patient’s suitability to the trial would be selected based on the physician’s decision. 4) After the first four stages a pilot manufacturing would be undertaken, and 100 devices would be produced. 5) The device’s testing results would be submitted for FDA and other approvals and accordingly vigorous testing would be undertaken if the need be. 6) After formal approval we would plan to set up a state of art manufacturing shop floor, where the devices would be manufactured and sterile packed. Title Description Start Date Finish Date Remarks Priority/ Sequence Facility development Construction June 2008 Oct 2008 Very important/ First priority Product development Design & prototype June 2009 Should be started as soon as the facility is set up Testing Clinical Trial-short term and long term September 2010 Approvals Obtaining approvals October 2010 Pilot Test Initial Pilot test November 2010 Production Full fledged production.

Malaysian Rainforests Overview

Malaysian Rainforests Overview Southeast Asian rainforests, such as those that dominate the Malaysian region, are believed to be the oldest and some of the most biologically diverse forests in the world. However, they are now in danger of disappearing due to a number of human activities that threaten the ecosystem. Location The Malaysian rainforest eco-region extends across peninsular Malaysia to the extreme southern tip of Thailand. Characteristics Malaysian rainforests contain several different forest types throughout the region. According to the World Wildlife Fund (WWF), these include lowland dipterocarp forest, hill dipterocarp forest, upper hill dipterocarp forest, oak-laurel forest, montane ericaceous forest, peat swamp forest, mangrove forest, freshwater swamp forest, heath forest, and forests that thrive on limestone and quartz ridges. Historical Extent of Habitat The extent of Malaysias land surface was forested before humans began clearing trees. Current Extent of Habitat Currently, forests cover about 59.5 percent of the total land area. Ecological Significance Malaysian rainforests support a vast diversity of plant and animal life, including approximately 200 mammal species (such as the rare Malayan tiger, Asian elephant, Sumatran rhinoceros, Malayan tapir, gaur, and clouded leopard), over 600 species of birds, and 15,000 plants. Thirty-five percent of these plant species are found nowhere else in the world. Threats The clearing of forest land by humans is the primary threat to the Malaysian rainforest ecosystem and its inhabitants. Lowland forests have been cleared to create rice fields, rubber plantations, oil palm plantations, and orchards. In conjunction with these industries, logging has boomed as well, and the development of human settlements further threatens the forests. Conservation Efforts WWF-Malaysias Forest for Life Programme works to improve forest preservation and management practices throughout the region, paying special attention to the restoration of degraded areas where critical forest corridors are required by wildlife for safe travel throughout their habitats. WWFs Forest Conversion Initiative works with producers, investors, and retailers around the world to ensure that expansion of oil palm plantations does not threaten High Conservation Value Forests. Get Involved Support the World Wildlife Funds efforts in establishing and improving protected areas by signing up as a Direct Debit Donor. Travel to WWFs project sites in Malaysia to help contribute to the local economy with your tourism dollars and exhibit global support of these conservation programs. You will help to prove that protected areas can generate income for the state governments without the need to exploit our natural resources unsustainably, explains WWF. Forest managers and timber products processors can join the Malaysia Forest and Trade Network (MFTN). When buying any wood product, from pencils to furniture to construction materials, be sure to check sources and, ideally, choose only certified sustainable products. Find out how you can help WWFs Heart of Borneo project by contacting: Hana S. HarunCommunications Officer (Malaysia, Heart of Borneo)WWF-Malaysia (Sabah Office)Suite 1-6-W11, 6th Floor, CPS Tower,Centre Point Complex,No.1, Jalan Centre Point,88800 Kota Kinabalu,Sabah, Malaysia.Tel: 6088 262 420Fax: 6088 242 531 Join the Restore and Kinabatangan - Corridor of Life initiatives to reforest the Corridor of Life in the Kinabatangan Floodplain. If your company would like to contribute to reforestation work, please contact the Reforestation Officer: Kertijah Abdul KadirReforestation OfficerWWF-Malaysia (Sabah Office)Suite 1-6-W11, 6th Floor, CPS Tower,Centre Point Complex,No.1, Jalan Centre Point,88800 Kota Kinabalu,Sabah, Malaysia.Tel: 6088 262 420Fax: 6088 248 697

Language Acquisition in Children

Language Acquisition in Children The term language acquisition refers to the development of language in children. By age 6, children have usually mastered most of the basic vocabulary and grammar of their first language. Second language acquisition (also known as second language learning or sequential language acquisition) refers to the process by which a person learns a foreign language- that is, a language other than their mother tongue. Examples and Observations For children, acquiring a language is an effortless achievement that occurs: Without explicit teaching,On the basis of positive evidence (i.e., what they hear),Under varying circumstances, and in a limited amount of time,In identical ways across different languages. ... Children achieve linguistic milestones in parallel fashion, regardless of the specific language they are exposed to. For example, at about 6-8 months, all children start to babble ... that is, to produce repetitive syllables like bababa. At about 10-12 months they speak their first words, and between 20 and 24 months they begin to put words together. It has been shown that children between 2 and 3 years speaking a wide variety of languages use infinitive verbs in main clauses ... or omit sentential subjects ... although the language they are exposed to may not have this option. Across languages young children also over-regularize the past tense or other tenses of irregular verbs. Interestingly, similarities in language acquisition are observed not only across spoken languages, but also between spoken and signed languages. (Marà ­a Teresa Guasti, Language Acquisition: The Growth of Grammar. MIT Press, 2002) Typical Speech Timetable for English-Speaking Child Week 0 - CryingWeek 6 - Cooing (goo-goo)Week 6 - Babbling (ma-ma)Week 8 - Intonation patternsWeek 12: Single wordsWeek 18 - Two-word utterancesYear 2: Word endingsYear 2 ½: NegativesYear 2 ¼: QuestionsYear 5: Complex constructionsYear 10: Mature speech patterns (Jean Aitchison, The Language Web: The Power and Problem of Words. Cambridge University Press, 1997) The Rhythms  of Language At around nine months of age, then, babies start to give their utterances a bit of a beat, reflecting the rhythm of the language theyre learning. The utterances of English babies start to sound like te-tum-te-tum. The utterances of French babies start to sound like rat-a-tat-a-tat. And the utterances of Chinese babies start to sound like sing-song. ... We get the feeling that language is just around the corner.This feeling is reinforced by [an]other feature of language..: intonation. Intonation is the melody or music of language. It refers to the way the voice rises and falls as we speak. (David Crystal, A Little Book of Language. Yale University Press, 2010) Vocabulary Vocabulary and grammar grow hand in hand; as toddlers learn more words, they use them in combination to express more complex ideas. The kinds of objects and relationships that are central to daily life influence the content and complexity of a childs early language. (Barbara M. Newman and Philip R. Newman, Development Through Life: A Psychosocial Approach, 10th ed. Wadsworth, 2009)Humans mop up words like sponges. By the age of five, most English-speaking children can actively use around 3,000 words, and more are added fast, often quite long and complex ones. This total rises to 20,000 around the age of thirteen, and to 50,000 or more by the age of about twenty. (Jean Aitchison, The Language Web: The Power and Problem of Words. Cambridge University Press, 1997) The Lighter Side of Language Acquisition Child: Want other one spoon, Daddy.Father: You mean, you want the other spoon.Child: Yes, I want other one spoon, please, Daddy.Father: Can you say the other spoon?Child: Other ... one ... spoon.Father: Say other.Child: Other.Father: Spoon.Child: Spoon.Father: Other spoon.Child: Other ... spoon. Now give me other one spoon. (Martin Braine, 1971; quoted by George Yule in The Study of Language, 4th ed. Cambridge University Press, 2010)

Richard Branson Leadership Style and Philosophy Essay

Richard Branson Leadership Style and Philosophy - Essay Example The present research has identified that over the years the Virgin Group has always been famous for their focus on customer service. However, Branson’s theory asserts that their highest priority is in making their employees as comfortable as possible. The reasoning behind this theory is that when a company has happy and satisfied employees, the employees will be able to give their best in the production process. As a result, the products and services that are produced by such companies will be in accordance with the expectation of the customers. As a result, customers will be satisfied and will remain loyal to the brand. This implies that there will be higher profits, which simply mean that investors will also be highly rewarded for their investment. Despite the fact that the Virgin Group has businesses in various parts of the world, it is improper to refer to the Virgin Group as a multinational. This is because all their businesses operate separately with Branson serving as a major shareholder in all cases. He also acts as the chairman and public relations supremo in all cases. Branson believes in product departmentalization, which refers to dividing an organization into various departments depending on the kind of product or service that they produce. For the sake of flexibility and the highly changing business environment, Branson believes that business organizations can highly benefit from using organic structures. Their companies use various types of departmentalization such as geographic and customer departmentalization because of the independent nature of their companies. Richard Branson should consider more postmodern organizations. This is because globalization has led to a business environment where factors that affect the functioning of a business are more than just those that are dominant in the geographical area in which they operate. It gets to a moment that even the individual organizations will have to expand past their comfort zone for t he sake of growth and competitiveness. However, it should also be noted that globalization leads to a situation where cultures are crossing borders. This is an implication that business organization needs to be more flexible so that they can be able to adapt to the changes that are brought about by the growth of globalization.

Cyberslacking and the Procrastination Superhighway Article

Cyberslacking and the Procrastination Superhighway - Article Example The authors have used different studies to elaborate on the subject. The evidence is given from both strands of thoughts on the use of technology. Some believe that technology is useful for teens while others are against this view. The use of the internet in the workplace is also discussed and relevant studies are cited to highlight the negative effect of the internet on the productivity of employees. The tone of the article is academic in nature. The author has refrained from using opinions and subjective comments on the subjects. Everything that is mentioned in the article is backed by appropriate evidence which is good. The topic is also studied in depth and different aspects of the subject are highlighted. It can be safely said that authors have done justice with the subject. The article is also very informative and is written in a simple manner. Basic level English is used and flowery words are avoided. Authors are also ‘to the point’ when talking about internet procrastination. Emotions are also not used to explain anything in the article and everything is evidenced. The target audience of the article is the general academic and students of information technology. The article is not too technical therefore any internet using teenager can understand it. The way with which authors have conducted their research is also admirable since they have given all relevant information in a way that is understandable to everyone. Data was collected through the internet and email. Participants were required to fill a survey questionnaire and then filled questionnaires were studied for results. The survey was also filled voluntarily by participants, therefore, results should be considered objective.  

Annotated bibliography Essay Example | Topics and Well Written Essays - 250 words - 3

Annotated bibliography - Essay Example This civil war is a significant historical element and thus helps educate and enlighten readers. This source explores the influence slavery had on the civil war. It examines the role of slavery especially in influencing politics in the south. Of significant emphasis are the submissions of major political players and society from the southern region of America in relation to slave ownership. The author also highlights the role of black soldiers in the civil war and in what way they influenced the side that lost and that which lost the civil war. The author of this book dwells on the period before the civil war. He asserts that there were troubles over slavery that was slowly building up to a national phenomenon. He acknowledges that there were skirmishes along the North and South Border in relation to fugitive slaves. They were what shaped up politics and culture leading to the civil war. This source is instrumental in showing the build up to the war. It helps people know that political factions started forming a long time before the actual war started. It contributes to research by giving a wider scope of events leading to the civil

The Condition of the Working Class in england Analysis

The Condition of the Working Class in england Analysis Originally written in German as Die Lage der arbeitenden Klasse in England, The Condition of the Working Class in England, published in 1845 is a study of the proletarians in Victorian England. It was also Friedrich Engels first book, written during his stay in Manchester from 1842 to 1844. He was only 24 years old and son of a German textile manufacturer. He was sent to Manchester to work in a British textile firm owned by his father. Manchester was then at the very heart of the Industrial Revolution, and Engels compiled his study from his own observations and detailed contemporary reports as he immediately states in the Preface to the German Edition that we will analyse further on. It was his research methods which led to the conclusion regarding the structural inequalities which were, and are, inherent in the capitalist system. After considering other historians point of view in this essay I will argue that Engels and his book can indeed be considered reliable. Engels arrived in Manchester at almost the worst period of what was certainly the most catastrophic slump of the nineteenth century.  [1]  He shows that in large industrial cities mortality from disease, as well as death-rates for workers were higher than in the countryside. In cities like Manchester and Liverpool mortality from smallpox, measles, scarlet fever and whooping cough was four times as high as in the surrounding countryside, and mortality from convulsions was ten times as high as in the countryside. The overall death-rate in Manchester and Liverpool was significantly higher than the national average (one in 32.72 and one in 31.90 and even one in 29.90, compared with one in 45 or one in 46).  [2]   Engels has been accused of everything: from taking too gloomy an interpretation of the conditions of the British working class in 1844, to handling his material in a way which falls below generally accepted standards of scholarship by two Manchester University researchers W. H. Chaloner and W. O. Henderson in 1958.  [3]  The British Marxist Historian Eric Hobsbawm, on the other hand, has defended his account vigorously in his book Labouring Men. Most of the people accepted Engels account as standards, even if they disagreed with the analysis and the conclusions and was consistently in print and widely regarded by non-Marxist historians as a reliable account which they could safely recommend to their students.  [4]   Nonetheless gloomy interpretations have been made by a number of other historians or writers such as Elisabeth Gaskell in her social novels Mary Barton or North and South, J.Philips Kay, contemporaries and contemporary journalists and also official reports like the ones used by Engels himself, the Report to the Home Secretary from the Poor-Law Commissioners or Observations on the Management of the Poor in Scotland and its Effects on the Health of Great Towns or the First Report of the Commissioners for Inquiry into the State of Large Towns and Populous Districts. Far more gloomy descriptions have been written down in the same year by a number of other people. Engels clearly does not want to impress, scare or disgust his readers, he gives details, facts and numbers, you can tell that he both used his personal experience of living in Manchester, when he says I have rarely come out of Manchester on such an evening (Saturday) without meeting numbers of people staggering and seeing others lying in the gutter.  [5]  He uses a number of different sources too, from Dr Kays The Moral and Physical Conditions of the Working Class, to Carlyles Chartism (London, 1840) and many more. Conditions in England were bad, filthy. People lived in an ill-ventilated and abominable state. Engels did not exaggerate at all as he personally states: I am forced to admit that instead of being exaggerated, it is far from black enough to convey a true impression of the filth, ruin, and uninhabitableness, the defiance of all considerations of cleanliness, ventilation, and health which characterize the construction of this single district (Old Town of Manchester), containing at least twenty to thirty thousand inhabitants.  [6]  These descriptions are not even a bit revolting compared to the ones of Edwin Chadwick, Secretary of the Poor-Law Commissioners. He in fact writes: The scene which these places present at night is one of the most lamentable description; the crowded state of the beds, filled promiscuously with men, women, and children; the floor covered over with the filthy and ragged clothes they have just put off, and with their various bundles and packages containing al l the property they possess, mark the depraved and blunded state of their feelings, and the moral and social disorder which exists. The suffocating stench and heat of the atmosphere are almost intolerable to a person coming from the open air, and plainly indicates its insalubrity.  [7]   Even worse is the Report of the General Board of Health on the Epidemic Cholera: The worst circumstance about these slaughter-houses is the accumulation of an enormous quantity of animal and vegetable matter in large holes, where they lie festering, fermenting and putrefying together, and from which there is a constant emanation of offensive vapour poisoning the atmosphere (à ¢Ã¢â€š ¬Ã‚ ¦) I have seen persons heaving and vomiting. As to the houses, it is utterly impossible to keep the stench out by closed windows; every room is pervaded by it. I am myself obliged to put a handkerchief over my nose and mouth scented with spirits. Most of the neighbours awake with headache, nausea, and loss of appetite. It is one of the most disgusting sights to see the loading of charts; scores of yards of green, blue, or yellow putrid entails hang in festoons over the sides and wheels. I have also seen coagulated blood, and sometimes the whole stuff of a brownish red colour from this addition.  [8 ]   For honesty of intentions I also have to say that other reliable witnesses during the Industrial Revolutions such as British Conservative Statesman and literary figure Benjamin Disraeli or Alexis De Tocqueville in his Journeys to England Ireland do not regard the conditions of the British workers as significantly as Engels or Elisabeth Gaskell. Journeys to England and Ireland heralds Friedrich Engels Conditions of the Working Class in England, but although Tocqueville had been struck by the unhappy conditions of the English working people, he does not seem to have been in touch with Chartist activities in those years.  [9]  Benjamin Disraeli publishes his novel Sybil or The Two Nations trying to trace the difficulties of working classes in England, but then makes one of his characters say that statistics proved that the general condition of the people was much better at this moment than it had been at any known period of history.  [10]  This statistical argument was continue d and affirmed by Professor Silberling and for a generation the cheerful school (Chaloner and Henderson) pinned their faith primarily to him.  [11]  He constructed an index of money wages and of the cost of living for the first half of the nineteenth century and, combining both, arrived at the conclusion that the real wages of the working-class had risen. But he was wrong, because we know that the money-wage rates of a good many, generally skilled workers on time rates, and a lot on piece rates, which are, of course, not very helpful by themselves. We know next to nothing of what people actually earned. How much overtime or short time did they work? How often were they unemployed and for how long? As for the cost of living theory it was equally shaky because it was largely based on guesswork. Chaloner and Henderson point out Engels slips and minor errors, which even Hobsbawm admit that are very numerous. Normally, if a book is full of minor errors and transcription mistakes, it is normal to consider it dishonest, but not in this case. We have to focus on the nature of these inaccuracies. He has been accused to not quote bluebooks textually. A bluebook is a publication that establishes the correct form of case citations or of references to a legal authority showing where information can be found.  [12]  For example he wrote 16 years when the source said 17, he wrote that a sample of children was drawn from one Sunday school, whereas it was two, and so on. This could reduce the credibility of the book, it is true, but in any case readers that want to quote blue-books, should go to the original source in any case. Not that Engels is unreliable: in actual fact, the concrete cases where Engels slips or bias are alleged to have led him to give a wrong or misleading impressi on of the facts, can be counted on the fingers of two hands, and some of the accusations are wrong.  [13]   The first point to make is that most of the descriptions in The Condition of the Working Class in England are not those of Engels himself, but are taken from contemporary reports. Engels used a vast amount of material throughout his book. On a very rough count he used over 30 reports and articles, a number of the second from the Journal of the Statistical Society of London, over 25 official documents, including those of various Commissions of Enquiry (Childrens Employment, 1842 and 1843; Sanitary Conditions of the Labouring Population, 1842) and reports of Hansards Parliamentary Debates (1843 and 1844) and almost 60 newspaper articles. It is true that the majority (30) of the newspaper items were taken from the Northern Star, the central organ of the Chartists, but he also used the Manchester Guardian (10 items) and The Times (8 items) quite extensively. Engels himself says in the Preface to the German Edition:  [14]   Whenever I lacked official documents for describing the condition of the industrial workers, I always preferred to present proof from Liberal sources in order to defeat the liberal bourgeoisie by casting their own words in their teeth. I cited Tories or Chartists in my support only when I could confirm their correctness from personal observation or was convinced of the truthfulness of the facts quoted because of the personal or literary reputation of the authorities I referred to. Always in the Preface to the German Edition he says that he may have made some minor mistakes:  [15]   I know equally well that here and there I may be proved wrong in some particular of no importance, something that in view of the comprehensive nature of the subject, and its far-reaching assumptions, even an Englishman might be unable to avoid; so much the more since even in England there exists as yet not a single piece of writing which, like mine, takes up all the workers. But without a moments hesitation I challenge the English bourgeoisie to prove that even in a single instance of any consequence for the exposition of my point of view as a whole I have been guilty of any inaccuracy or to prove it by data as authentic as mine. Another way of discrediting Engels is to argue that the sources he uses are unpresentative or selective. Henderson and Chaloner say: These blue-books (or books, or pamphlets, or articles) were not disinterested searches for truth. They were compiled by reformers, passionately anxious to abolish certain abuses (or by revolutionaries, passionately anxious to discredit capitalism). Therefore they picked out the worst cases, because these would cause most public indignation.  [16]  But the exact same things and stories came out from nineteenth-century novelist that are reliable without statistics, partly because they are good observers, partly because the episodes described are far from unlikely. There is no strong evidence to the contrary, so why shouldnt we believe Engels? Chaloner and Henderson have tried really hard to shake the gloomy view of the condition of the British labouring people in the first half of the nineteenth-century, they have tried firmly to discredit Engels book , checking every source, discovering every omission and mistake, not to mention some which are not even there. No other book has been subjected to such systematic and scrupulous hostile examination.  [17]  Having basically failed in their attempt to discredit the book, they started affirming that the conditions were awful, but it was not the fault of capitalism, but of the workers themselves that self-induced poverty because of the expenditure on drink, gambling and tobacco. As we already said one of the main reasons that helps us understand why Engels is a reliable witness of the Industrial Revolution is the Preface to the First German Edition where he clearly explains sources and terminology used. We previously analysed the sources, what is now important to understand is the terminology, that always makes things clear from the beginning and leaves no space to misunderstanding. He therefore states:  [18]   I have used the world Mittelklasse all along in the sense of the English word middle class (or middle classes, as is said almost always). Like the French word bourgeoisie it means the possessing class, specifically that possessing class which is differentiated from the so-called aristocracy the class which in France and England is directly and in Germany, figuring as public opinion, indirectly in possession of political power. Similarly, I have continually used the expressions working men (Arbeiter) and proletarians, working class, propertyless class, and proletariat as equivalents. This shows how careful and precise he was. He was very meticulous even when it comes to the structure of his writing: at the end of every chapter he summarizes and repeats the important parts. He wants no confusion, he wants his writing and therefore what he believes and argues to be as clear as possible. For example in a footnote, he clearly states that Dr Kay occasionally confuses the working class in general with the factory workers, but then underlines how excellent the pamphlet is.  [19]   Engels in the fifth chapter, clearly states that he wants to demonstrate that the bourgeoisie is responsible, as a ruling class, for the murder of working-men. The ruling power of society is the class which holds social and political control and therefore bears the responsibility for the conditions of proletarians. Engels is not surprised about what the workers have become given the circumstances they are living in. Obviously their physical, mental and moral status is so badly damaged that they cannot reach an advantage age. He consequently states that their only enjoyments are sexual indulgence and drunkenness to the point of complete exhaustion of their mental and physical energies.  [20]  He blames the society and the bourgeoisie, all throughout his book, making a relation with modern international Socialism, that in 1844 did not yet exist. Engels in the Preface to the English Edition writes that the ideas in his book represent one of the phases of Socialisms embryonic develop ment. Marx, a very good friend of Engels, used his ideas to build up the theory of Communism as the emancipation of society at large, including the capitalist class, from its narrow conditions. The book was received with great approval in socialist circles. For many workers it was the first time they had been aware of the possibility of a working-class movement. However, the revolutionary conclusions within the text were deplored by bourgeois critics, even though they recognized the accuracy of Engels observations. These conclusions might have been revolutionary, but we have to say that they are the result of his research methods and not a preconceived theory of revolution. Engels did not have a theoretical analysis in which to seek the social conditions that would fit his perspective. His early writings such as this book pre-date both his contact with radical thinkers of the time and the formulation of socialist theories. Engels life experience and observations illustrate how the t heory stated in The Condition was informed by reality and shock for what he saw. Engels starting point was therefore not theoretical, but the raw observed facts of capitalist society.  [21]   However what Marx would have probably never done, is describe the Irish as Engels did in chapter 4: Irish Immigration. Yes, Engels by writing this book was trying to support the working class, by blaming disease, poverty and bad conditions on the bourgeoisie. Because of this, of his background thoughts and because of him trying to politically agitate and politically condemn the English middle class, he should have described with a bit more tact the condition of Little Ireland. He should have said that it was because of the industrial revolution and because of the society in which they were force to live, that they were in such awful conditions. He sort of did this at the end of the chapter by stating: What else should he (the Irishman) do? How can society blame him when it places him in a position in which he almost of necessity becomes a drunkard; when it leaves him to himself, to his savagery?.  [22]  However before that we see that not even Engels was immune to racial prejudic e when he describes Little Ireland as a group of a few hundred mean cottages set in masses of refuse, offal and sickening filth, populated by a horde of ragged women and children swarming about here, as filthy as the swine that thrive upon the garbage heaps and in the puddles. The race that lives in these ruinous cottages, behind broken windows (à ¢Ã¢â€š ¬Ã‚ ¦), this race must really have reached the lowest stage of humanity. That race, he argued, was disposed by nature and environment to careless and feckless behaviour, and had brought its dirty habits with it into the hearts of the great English and Scottish towns. Filth and drunkenness, too, they have brought with them, importing a mud cabin level of existence into Britain and degrading and corrupting the English workers through their presence and their competition in the labour market.  [23]  Engels made the mistake of confusing the effects of poverty and ignorance on the poor devil, for the effects of racial characteristic s, but the physical conditions of Little Ireland undoubtedly existed as Engels described them. In conclusion I can affirm, along with historians such as Hobsbawm and using David McLellan words that Engels descriptions can be taken, by and large, as probably the best piece of contemporary evidence that we have available to us.  [24]  The Condition of the Working Class in England is an astonishingly precocious work that recapitulates earlier and contemporary complaints about the damage to human beings created by the rise of industrial capitalism. Seeking to denounce the bourgeoisie for its cruel enslavement and exploitation of the proletariat, his work has still to be considered reliable and accurate. Engels took us through the slums of Manchester and other industrial cities, making us realize and fully understand the disintegration of the individual, the demoralizing influences of poverty, dirt and low environment a disorderly confusion that has been indeed brought by the devastating effects of the industrial society.  [25]